Dubai Press Club and Dolby Collaborate to Host Workshop on Immersive Podcasting

The Dubai Press Club (DPC), in collaboration with Dolby Laboratories, recently conducted a workshop titled ‘Immersive Podcasting in Dolby Atmos.’ This initiative, part of DPC’s commitment to promoting podcasting in the Middle East and North Africa (MENA) region, aimed to enhance the capabilities of podcast creators in delivering immersive audio storytelling experiences for their audiences.

Dolby Laboratories has been actively collaborating with podcast creators across various genres, enabling them to leverage Dolby Atmos technology to enrich their storytelling. Leading audio-first content providers worldwide have embraced Dolby Atmos for creating podcasts, spoken word narratives, and audiobooks. Anghami, a prominent regional service in MENA, has been delivering Dolby Atmos Music and podcasts on its platform for paid subscribers since 2021, consistently providing premium content.

Dolby Atmos, known for its three-dimensional sound placement and movement capabilities, brings a higher level of detail, clarity, and depth to the listening experience. By allowing precise positioning of sounds, it enhances realism across different genres, enabling audiences to vividly visualize scenes through audio cues alone.

Dr. Maitha bint Issa Buhumaid, Director of Dubai Press Club and Director of Strategic Media Affairs at the Government of Dubai Media Office (GDMO), emphasized the significance of such workshops in helping podcasters create more compelling experiences. She highlighted the commitment of Dubai Press Club to nurture the expertise of audio storytellers and empower emerging talents in the Arabic podcasting realm. Dr. Buhumaid also reiterated the club’s dedication to organizing training workshops throughout the year to elevate excellence in the region’s podcasting industry, reinforcing Dubai’s role as a media hub.

Karan Grover, Senior Director India, Middle East and Africa (IMEA) at Dolby, expressed excitement about the transformative journey with the Dubai Press Club, aiming to empower podcasters in the MENA region. The collaboration seeks to illuminate and elevate the storytelling experience, enabling creators to craft immersive narratives that resonate across dimensions, enriching the auditory landscape for audiences worldwide.

The workshop guided participants through various stages of the podcast creation process, emphasizing criteria for connecting successfully with audiences through acoustic experiences using Dolby Atmos. Topics included key factors contributing to the success of a voice and other aspects crucial for creating a remarkable listening experience.