Lamborghini Achieves Milestone with Over 10,000 Vehicle Sales in 2023, CEO Announces

Italian luxury sports carmaker Lamborghini achieved a historic milestone by selling over 10,000 vehicles in the past year, marking the first time in its history, according to Chairman and CEO Stephan Winkelmann. The success is attributed to the popularity of the Urus SUV, priced at over 230,000 euros ($250,000). Lamborghini, a subsidiary of Germany’s Volkswagen, witnessed an increase in deliveries from over 9,200 vehicles in 2022 to 10,112 sports cars and SUVs in 2023. The Urus played a significant role in the brand’s expanded output, driven by robust demand from affluent car enthusiasts. The company plans to introduce hybrid models in its lineup, with the Urus and a new car replacing the Huracan expected to go all-hybrid in 2024. The highest increase in deliveries occurred in the Europe, Middle East, and Africa (EMEA) region, with a 14% rise to nearly 4,000 vehicles, followed by a 9% increase in the Americas to 3,465 and a 4% growth in the Asia Pacific region to 2,660. Rival Ferrari, set to release 2023 data later this year, delivered more than 13,200 cars in 2022.